Gary van BroekhovenLearn to code user data with GRAMS, thematic analysis, and Excel. Uncover patterns, extract insights, and make smarter product and UX decisions from interviews.
Gary van BroekhovenUser interviews messy? Try the GRAMS framework; Goals, Reality, Alternatives, Meaning, Solutions; to find patterns and uncover deep insights.
“It’s not what they drive that counts but what drives them.”
Gary van Broekhoven
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