From the science of behaviour design and consumer psychology to hands-on tips for conducting user interviews, we explore the tools and mindsets that help you design better experiences, for users and for yourself. If you're curious about how people think and how you can bring consumer behaviour into your product, team or business, you're in the right place.
Molly Carol RedgroveUnderstand the psychology behind why customer interviews feel so awkward, and reduce your anxiety in any interview with our top interview tips.
Gary van BroekhovenLearn to code user data with GRAMS, thematic analysis, and Excel. Uncover patterns, extract insights, and make smarter product and UX decisions from interviews.
Gary van BroekhovenUser interviews messy? Try the GRAMS framework; Goals, Reality, Alternatives, Meaning, Solutions; to find patterns and uncover deep insights.
“It’s not what they drive that counts but what drives them.”
Gary van Broekhoven
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